Precision marketing applications for the tobacco industry

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Since the 18th National Congress of the Communist Party of China, there have been new requirements for management and development of cigarette brands. Capinfo has kept informative about industry news. By carefully analyzing and understanding needs for industry development, and fully utilizing big data analysis and system development technologies, we have developed precision marketing solutions for the tobacco industry. Based on industry needs, we have constructed smart terminal systems to assist with precision marketing of the tobacco industry. Being scientific and smart, these systems are featured by creative thinking, recycling, ecological development, stable operation and security protection. Our proposal contains 3 subsystems, namely valuation system for tobacco brands, system for monitoring state of the tobacco market, and smart precision tobacco source advertising system. As to the market state evaluation model of the market state monitoring system, we won the second prize for QC outcomes among commercial systems in Fujian Province, and the national innovation award for TOP10 topics about tobacco.

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